Femtech is also one of the fastest growing categories in the digital health sector.
Reproductive health is one of the main axes of Femtech, and there are different solutions in digital health that address issues such as fertility, pregnancy, motherhood. However, this type of technology does not sum up to that, since it is also used for diseases diagnosis such as cervical cancer.
Investors in Digital Health, see Femtech, a space for investment and innovation. According to studies conducted by Frost & Sullivan, women are statistically better consumers of digital health solutions than men, and in addition, women of productive age spend nearly 30% more per capita on health services, compared to men.
Among the most important and most invested digital health solutions are: Sexual Health and Wellness General Wellness, Women’s Health and Diagnostic for, Reproductive Health and Pregnancy and Nursing.
However, beyond its market value, Femtech is a valuable opportunity for women-friendly technologies to develop, especially those in vulnerable situations.
For example, in November 2019, Unicef developed an educational app on menstruation and conducted a pilot test in Mongolia and Indonesia, countries where this topic is stigmatized and little explained to young women.
It is development of exclusive applications and devices for women favors competition between Digital Health companies, because according to Frost & Sullivan research the Femtech industry can be worth 50,000 million dollars by 2025.
HIT CONSULTANT
https://hitconsultant.net/2020/02/12/analysis-digital-health-investors-femtech/#.Xs7LOWj0nIV
MILLENNIUM
https://www.milenio.com/negocios/financial-times/tecnologia-de-salud-para-mujeres-un-area-fertil
FINANCIAL TIMES
https://www.ft.com/content/125cffea-69c9-11ea-a6ac-9122541af204
https://www.ft.com/content/a7a79e1e-f630-11e9-bbe1-4db3476c5ff0
