{"id":9907,"date":"2020-09-22T18:25:49","date_gmt":"2020-09-22T23:25:49","guid":{"rendered":"https:\/\/saluddigital.com\/?p=9907"},"modified":"2025-10-21T14:26:36","modified_gmt":"2025-10-21T20:26:36","slug":"oxford-economics-realizo-encuesta-sobre-salud-digital-a-consumidores-de-siete-paises-sobre-sobre-la-adopcion-de-la-atencion-medica-a-distancia","status":"publish","type":"post","link":"https:\/\/saluddigital.com\/en\/plataformas-digitales\/oxford-economics-realizo-encuesta-sobre-salud-digital-a-consumidores-de-siete-paises-sobre-sobre-la-adopcion-de-la-atencion-medica-a-distancia\/","title":{"rendered":"Oxford Economics conducted Digital Health survey on the adoption of remote health care by consumers in seven countries"},"content":{"rendered":"
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The COVID-19 pandemic accelerated digital health adoption processes among the population, however, the growth shown this year may not be permanent.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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oxford economics<\/em> conducted an analysis of the current situation of Digital Health and its great growth during the pandemic, but first we need to know what the growth of Digital Health was like before COVID-19. In the US, one-third of consumers surveyed did not use any digital health care tools prior to the pandemic. In fact, consumer attitude trends by 2020 (pre-COVID-19) showed that only 35% of consumers used mobile health care apps, for 48% in 2018.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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However, after an unprecedented situation in recent times, it caused new ways to become popular among patients for their health care through the adoption of digital tools. This speeded-up the growth process that had already been shown since previous years. 19% of respondents indicated that before the pandemic they had already received remote medical consultations or counseling prior to COVID-19. And 54% were willing to receive virtual health care.<\/p>

The report raises the question: \u201cWhat could drive or stall post pandemic progress?\u201d Consumer expectations with Digital Health tools following the pandemic scenario have been generally positive, however, providers of this type of service will soon have to meet new quality expectations from users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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One of the issues that matters most to consumers is the privacy of their data and the security of the platforms. The recommendations explained in the report relate to the creation of services that digitize patient health information, understanding the needs of the consumer. Another of the recommendations relates to cultural and sociodemographic relationships, Digital Health companies must understand these wide variations in order to try to close gaps and make more patients have access to such services.<\/p>

Finally, the hospital sociodemographic figure represents greater safety for users, when it comes to an organization managing health data such as electronic clinical records, with 84%, contrary to technology companies where only 45% of them would be trusted by their clinical and health data. However, it is among the youngest age groups that technology companies are most accepted in data management because 43% of millennials<\/em> (born between 1981 and 1996) rely on the digital health services offered by these companies.<\/p>

Finally, the latest recommendations are in recognizing the work of physicians and using their authority to promote Digital Health services as a viable alternative to traditional services.<\/p>

\u00a0<\/p>

See the full report at the following link: https:\/\/www.oxfordeconomics.com\/recent-releases\/Accenture-2020-Digital-Health-Consumer-Survey-How-can-leaders-make-recent-digital-health-gains-last<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tBIBLIOGRAPHY<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

OXOFRD ECONOMICS <\/strong><\/p>

https:\/\/www.oxfordeconomics.com\/recent-releases\/Accenture-2020-Digital-Health-Consumer-Survey-How-can-leaders-make-recent-digital-health-gains-last<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

La pandemia por COVID-19 aceler\u00f3 los procesos de adopci\u00f3n de la Salud Digital entre la poblaci\u00f3n, sin embargo, el crecimiento mostrado este a\u00f1o puede no ser permanente. Oxford Economics realiz\u00f3 un an\u00e1lisis sobre la situaci\u00f3n actual de la Salud Digital y su gran crecimiento durante la pandemia, aunque para ellos hay que conocer c\u00f3mo era el crecimiento de la Salud Digital antes del COVID-19. En EEUU, un tercio de los consumidores encuestados no utilizaban ninguna herramienta digital para el cuidado de la salud antes de la pandemia. De hecho, las tendencias de la actitud de los consumidores para el 2020 (previas al COVID-19), mostraban que solo un 35% de los consumidores utilizaban aplicaciones m\u00f3viles para el cuidado de la salud, por 48% en el 2018. Sin embargo, tras una situaci\u00f3n sin precedentes en la \u00e9poca reciente, provoc\u00f3 que se popularizaran nuevas formas entre los pacientes para el cuidado de su salud, a trav\u00e9s de la adopci\u00f3n de herramientas digitales. Lo que lleg\u00f3 a acelerar un proceso de crecimiento que ya se hab\u00eda mostrado desde a\u00f1os anteriores. El 19% de los encuestados indicaron que antes de la pandemia ya hab\u00edan recibido consultas o asesor\u00eda m\u00e9dica a distancia antes del COVID-19. Y el 54% estaba dispuesto a recibir atenci\u00f3n m\u00e9dica virtual. El informe se plantea la pregunta: “\u00bfQue podr\u00eda impulsar o detener el progreso despu\u00e9s de la pandemia?”. Las expectativas del consumidor con las herramientas de Salud Digital tras el escenario de la pandemia han sido positiva en general, sin embargo, los proveedores de este tipo de servicios pronto deber\u00e1n cumplir nuevas expectativas de calidad por parte de los usuarios. Uno de los temas que m\u00e1s importa a los consumidores es la privacidad de sus datos y la seguridad de las plataformas. Las recomendaciones que se explican en el informe, est\u00e1n relacionadas a la creaci\u00f3n de servicios que digitalicen la informaci\u00f3n en salud de los pacientes, entendiendo las necesidades del consumidor. Otra de las recomendaciones se relaciona con las relaciones culturales y sociodemogr\u00e1ficas, las compa\u00f1\u00edas de Salud Digital deben entender estas variaciones tan amplias para intentar cerrar brechas y lograr que m\u00e1s pacientes tengan acceso a este tipo de servicios. Por \u00faltimo, la figura de sociodemogr\u00e1ficos hospitales representa mayor seguridad para los usuarios, cuando se trata de que una organizaci\u00f3n administre los datos de salud por ejemplo expedientes cl\u00ednicos electr\u00f3nicos, con un 84%, caso contrario a las compa\u00f1\u00edas de tecnolog\u00eda en las que solo el 45% de los confiar\u00edan sus datos cl\u00ednicos y de salud. Sin embargo, es entre los grupos de edad m\u00e1s j\u00f3venes donde se da mayor aceptaci\u00f3n a las compa\u00f1\u00edas tecnol\u00f3gicas en el manejo de datos pues el 43% de los Millennials (nacidos entre 1981 y 1996) conf\u00edan en los servicios de salud digital ofrecidos por estas compa\u00f1\u00edas. Finalmente, ante las \u00faltimas recomendaciones est\u00e1 el reconocimiento de la labor de los m\u00e9dicos y utilizar su autoridad para promover los servicios de Salud Digital como una alternativa viable a los servicios tradicionales. \u00a0 Consulta el informe completo en el siguiente enlace: https:\/\/www.oxfordeconomics.com\/recent-releases\/Accenture-2020-Digital-Health-Consumer-Survey-How-can-leaders-make-recent-digital-health-gains-last BIBLIOGRAF\u00cdA OXOFRD ECONOMICS https:\/\/www.oxfordeconomics.com\/recent-releases\/Accenture-2020-Digital-Health-Consumer-Survey-How-can-leaders-make-recent-digital-health-gains-last<\/p>","protected":false},"author":1,"featured_media":9908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154,153],"tags":[145],"class_list":["post-9907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunidades-conectadas","category-plataformas-digitales","tag-noticias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/posts\/9907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/comments?post=9907"}],"version-history":[{"count":0,"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/posts\/9907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/media\/9908"}],"wp:attachment":[{"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/media?parent=9907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/categories?post=9907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/tags?post=9907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}