{"id":6792,"date":"2020-03-11T18:26:49","date_gmt":"2020-03-12T00:26:49","guid":{"rendered":"https:\/\/saluddigital.com\/?p=6792"},"modified":"2025-10-21T15:26:13","modified_gmt":"2025-10-21T21:26:13","slug":"redes-sociales-se-alian-con-la-oms-para-difundir-informacion-validada-sobre-coronavirus","status":"publish","type":"post","link":"https:\/\/saluddigital.com\/en\/plataformas-digitales\/redes-sociales-se-alian-con-la-oms-para-difundir-informacion-validada-sobre-coronavirus\/","title":{"rendered":"Social media companies\u2019 partners with WHO to disseminate validated coronavirus information"},"content":{"rendered":"
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Various measures are implemented in social networks to curb misinformation about COVID-19.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The World Health Organization (WHO) teamed up with technology companies and social media to stem the tide of false or misleading information about coronavirus.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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When writing in the search box the terms \"coronavirus\" or \"COVID-19\" on Twitter, Facebook and Instagram the first obtained results will be a notice with official sources from WHO and PAHO (Pan American Health Organization), this as part of the strategy to prevent the spread misinformation that alarms the population, as well as to provide information on prevention.<\/p>

In addition, Facebook is giving WHO free advertising globally to disseminate official information and reach more people. \u00a0<\/p>

Other measures Facebook is taking after the virus outbreak is to remove misleading or fake news and posts containing conspiracy theories, thanks to its algorithm, as well as removing advertisements for medical products -such as mouthpieces- that generate a sense of urgency in potential buyers. Another type of advertisements that will be removed are those that offer \"miracle\" products to \"cure\" or \"prevent\" coronavirus.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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This is an example of how the use of digital technologies, which are available to most people, can lead to misinformation and a crisis among the community. Immediate action and willingness of leaders to make responsible use of their tools is key to being able to control reactions and to be able to keep the population properly informed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tBIBLIOGRAPHY<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

PULSE<\/strong><\/p>

https:\/\/www.pulzo.com\/tecnologia\/coronavirus-facebook-restringe-mensajes-que-venden-tapabocas-PP858266<\/a><\/p>

CNN<\/strong><\/p>

https:\/\/cnnespanol.cnn.com\/video\/facebook-instagram-twitter-oms-portafolio-global-cnnee\/<\/a><\/p>

INFOBAE <\/strong><\/p>

https:\/\/www.infobae.com\/america\/agencias\/2020\/03\/05\/facebook-incorpora-publicidad-de-oms-en-batalla-contra-desinformacion-sobre-coronavirus\/<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Se implementan diversas medidas en redes sociales para frenar la desinformaci\u00f3n sobre COVID-19. La Organizaci\u00f3n Mundial de la Salud (OMS) se uni\u00f3 con compa\u00f1\u00edas de tecnolog\u00eda y redes sociales para frenar la marea de informaci\u00f3n falsa o enga\u00f1osa sobre el coronavirus. Al escribir sobre el cuadro de b\u00fasqueda los t\u00e9rminos \u201ccoronavirus\u201d o \u201cCOVID-19\u201d, en Twitter, Facebook e Instagram el primer resultado arrojado ser\u00e1 un aviso con fuentes oficiales de la OMS y de la OPS (Organizaci\u00f3n Panamericana de la Salud), esto como parte de la estrategia de la OMS para evitar la propagaci\u00f3n de informaci\u00f3n falsa que alarme a la poblaci\u00f3n, adem\u00e1s de brindar informaci\u00f3n sobre prevenci\u00f3n. Adicionalmente, Facebook ofrece a la OMS publicidad gratis a nivel global para difundir informaci\u00f3n oficial y que esta llegue a un mayor n\u00famero de personas.   Otras de las medidas que Facebook est\u00e1 tomando tras el brote del virus, es eliminar noticias enga\u00f1osas o falsas y publicaciones que contengan teor\u00edas conspirativas, gracias a su algoritmo, adem\u00e1s de retirar anuncios de productos m\u00e9dicos -como cubrebocas- que generen un sentido de urgencia en compradores potenciales. Otro tipo de anuncios que ser\u00e1n retirados son aquellos que ofrezcan productos \u201cmilagrosos\u201d para \u201ccurar\u201d o \u201cprevenir\u201d el coronavirus. Este es un ejemplo de c\u00f3mo el uso de las tecnolog\u00edas digitales, que est\u00e1n al alcance de la mayor\u00eda de las personas, pueden derivar en desinformaci\u00f3n y en una crisis entre la comunidad. La acci\u00f3n inmediata y la disposici\u00f3n de los l\u00edderes para hacer un uso responsable de sus herramientas es clave para poder controlar las reacciones y poder mantener correctamente informada a la poblaci\u00f3n. BIBLIOGRAF\u00cdA PULSO https:\/\/www.pulzo.com\/tecnologia\/coronavirus-facebook-restringe-mensajes-que-venden-tapabocas-PP858266 CNN https:\/\/cnnespanol.cnn.com\/video\/facebook-instagram-twitter-oms-portafolio-global-cnnee\/ INFOBAE https:\/\/www.infobae.com\/america\/agencias\/2020\/03\/05\/facebook-incorpora-publicidad-de-oms-en-batalla-contra-desinformacion-sobre-coronavirus\/<\/p>","protected":false},"author":1,"featured_media":6793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1502,153],"tags":[145],"class_list":["post-6792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coronavirus","category-plataformas-digitales","tag-noticias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/posts\/6792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/comments?post=6792"}],"version-history":[{"count":0,"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/posts\/6792\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/media\/6793"}],"wp:attachment":[{"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/media?parent=6792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/categories?post=6792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/tags?post=6792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}