{"id":24204,"date":"2022-02-28T07:12:00","date_gmt":"2022-02-28T13:12:00","guid":{"rendered":"https:\/\/saluddigital.com\/?p=24204"},"modified":"2025-10-21T10:16:27","modified_gmt":"2025-10-21T16:16:27","slug":"oms-busca-que-plataformas-digitales-apliquen-principios-para-identificar-fuentes-confiables-de-informacion","status":"publish","type":"post","link":"https:\/\/saluddigital.com\/en\/comunidades-conectadas\/oms-busca-que-plataformas-digitales-apliquen-principios-para-identificar-fuentes-confiables-de-informacion\/","title":{"rendered":"WHO seeks digital platforms to apply principles to identify reliable sources of information"},"content":{"rendered":"
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The World Health Organization (WHO) and the National Academy of Medicine (NAM) are encouraging social media companies and other digital platforms to join global principles of identifying trusted sources of information.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The global principles for identifying reliable sources of health information were published by the NAM last year, and after being evaluated by an international group of public health specialists in December 2021.<\/p>

\u201cDigital platforms have a unique and powerful opportunity to enable worldwide access to high-quality health information,\u201d said NAM President Victor J. Dzau. "We hope that these principles can serve as a launching pad for a productive collaboration between industry, public health and consumer representatives to protect and improve the health of people everywhere," he added.<\/p>

The founding principles and attributes of a reliable source of health information were classified into three types:<\/p>

science based<\/strong>: Sources must provide information that is consistent with the best scientific evidence currently available, in addition to meeting standards on the creation, review and presentation of scientific evidence.<\/p>

Some of its attributes are knowing its limitations and accepting the evolution of knowledge, as we have already seen during the COVID-19 pandemic. In addition, a reliable source links information with other sources of the same type, provides citations, references, and evidence to justify their claims. It also synthesizes information from multiple sources.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Objective: <\/strong>The sources seek to avoid bias due to conflicts of interest or funding, to avoid compromising or compromising the quality of the work presented and the information it contains.<\/p>

In other words, it keeps the information separate from political or ideological messages, and maintains independence from the people or organizations that financially supported its work.<\/p>

Transparent and explainable<\/strong>: The sources must reveal the limitations of the information they show, as well as the possible conflicts of interest and existing errors. In this way, a reliable account prioritizes accessibility and access to information, since it shares its data, methods and recommendations on similar works.<\/p>

\u201cSince the COVID-19 pandemic began, WHO has worked with technology companies to keep people safe and informed by improving the accessibility of high-quality health information online,\u201d said Andy Pattison, channel team leader. of the Department of Health and Digital Innovation.<\/p>

Likewise, Pattison explained that it is the responsibility of each platform to protect the safety and health of its users. For this reason, the global principles for the identification of reliable sources must be a priority for digital platforms within their security policies.<\/p>

In addition to promoting the aforementioned principles, the WHO and the NAM highlight the importance of media literacy for the general public, especially in health issues. In this way, a WHO technology working group was formed with representatives from more than 40 technology companies such as Amazon, Facebook, Google, Microsoft, TikTok and YouTube, with the aim of adopting the principles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t BIBLIOGRAPHY<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

QUIEN<\/strong><\/p>

https:\/\/www.who.int\/news\/item\/24-02-2022-who-and-nam-encourage-digital-platforms-to-apply-global-principles-for-identifying-credible-sources-of-health-information<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

La Organizaci\u00f3n Mundial de la Salud (OMS) y la Academia Nacional de Medicina (NAM), est\u00e1n alentando a compa\u00f1\u00edas de redes sociales y otras plataformas digitales para que se unan a los principios globales de identificaci\u00f3n de fuentes confiables de informaci\u00f3n. Los principios globales para identificar fuentes confiables de informaci\u00f3n en salud fueron publicados por la NAM el a\u00f1o pasado, y tras ser evaluados por un grupo internacional de especialistas en salud p\u00fablica en diciembre de 2021. \u201cLas plataformas digitales tienen una oportunidad \u00fanica y poderosa para permitir el acceso mundial a informaci\u00f3n de salud de alta calidad\u201d, dijo el presidente de NAM, Victor J. Dzau. \u201cEsperamos que estos principios puedan servir como plataforma de lanzamiento para una colaboraci\u00f3n productiva entre la industria, la salud p\u00fablica y los representantes de los consumidores para proteger y mejorar la salud de las personas en todas partes\u201d, agreg\u00f3. Los principios fundacionales y atributos de una fuente confiable de informaci\u00f3n en salud fueron clasificados en tres tipos: Basados en ciencia: Las fuentes deben proveer informaci\u00f3n que es consistente con la mejor evidencia cient\u00edfica disponible actualmente, adem\u00e1s de cumplir est\u00e1ndares sobre la creaci\u00f3n, rese\u00f1a y presentaci\u00f3n de condenado cient\u00edfico. Algunos de sus atributos son, conocer sus limitaciones y aceptar la evoluci\u00f3n del conocimiento, como ya lo vimos durante la pandemia de COVID-19. Adem\u00e1s, una fuente confiable enlaza informaci\u00f3n con otras fuentes de mismo tipo, brinda citas, referencias y evidencias que justifican sus aseveraciones. Asimismo, sintetiza informaci\u00f3n de m\u00faltiples fuentes. Objetivo: Las fuentes buscan evitar sesgos por conflictos de inter\u00e9s o de financiamiento, para evitar comprometerse o comprometer la calidad del trabajo presentado y la informaci\u00f3n que contiene. Es decir que mantiene la informaci\u00f3n separada de mensajes pol\u00edticos o ideol\u00f3gicos, y mantiene una independencia de las personas u organizaciones que apoyaron financieramente su trabajo. Transparente y explicable: Las fuentes deben revelar las limitaciones de la informaci\u00f3n que muestran, as\u00ed como los posibles conflictos de inter\u00e9s y errores existentes. De esta forma una cuente confiable prioriza la accesibilidad y el acceso a la informaci\u00f3n, ya que comparte sus datos, m\u00e9todos y recomendaciones sobre trabajos similares. \u201cDesde que comenz\u00f3 la pandemia de COVID-19, la OMS ha trabajado con empresas de tecnolog\u00eda para mantener a las personas seguras e informadas mejorando la accesibilidad de informaci\u00f3n de salud de alta calidad en l\u00ednea\u201d, explic\u00f3 Andy Pattison, l\u00edder del equipo de canales digitales del Departamento de Salud e Innovaci\u00f3n Digital. Asimismo, Pattison explic\u00f3 que es responsabilidad de cada plataforma proteger la seguridad y la salud de sus usuarios. Por ello los principios globales para la identificaci\u00f3n de fuentes confiables debe ser una prioridad de las plataformas digitales dentro de sus pol\u00edticas de seguridad. Adem\u00e1s de promover los principios mencionados la OMS y la NAM resaltan la importancia de la alfabetizaci\u00f3n medi\u00e1tica para el p\u00fablico en general, especialmente en temas de salud.  De esta forma se form\u00f3 un grupo de trabajo tecnol\u00f3gico de la OMS con representantes de m\u00e1s de 40 empresas tecnol\u00f3gicas como Amazon, Facebook, Google, Microsoft, TikTok y YouTube, con el objetivo de adoptar los principios. BIBLIOGRAF\u00cdA WHO https:\/\/www.who.int\/news\/item\/24-02-2022-who-and-nam-encourage-digital-platforms-to-apply-global-principles-for-identifying-credible-sources-of-health-information<\/p>","protected":false},"author":1,"featured_media":24206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154,160,3394],"tags":[145],"class_list":["post-24204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunidades-conectadas","category-noticias","category-redes-sociales","tag-noticias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/posts\/24204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/comments?post=24204"}],"version-history":[{"count":0,"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/posts\/24204\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/media\/24206"}],"wp:attachment":[{"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/media?parent=24204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/categories?post=24204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/tags?post=24204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}