{"id":12552,"date":"2021-02-23T09:13:12","date_gmt":"2021-02-23T15:13:12","guid":{"rendered":"https:\/\/saluddigital.com\/?p=12552"},"modified":"2025-10-21T13:01:34","modified_gmt":"2025-10-21T19:01:34","slug":"google-disena-herramienta-para-la-gestion-de-la-pandemia-y-la-vacunacion","status":"publish","type":"post","link":"https:\/\/saluddigital.com\/en\/avance-de-la-ciencia\/google-disena-herramienta-para-la-gestion-de-la-pandemia-y-la-vacunacion\/","title":{"rendered":"Google tool for pandemic management and immunization processes"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12552\" class=\"elementor elementor-12552\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6677450f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"6677450f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22a67ef2\" data-id=\"22a67ef2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7838b532 elementor-widget elementor-widget-heading\" data-id=\"7838b532\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Cloud Sentiment Analysis, proposes a COVID-19 open data repository, community mobility reports for the management of distancing measures, a tool for anxiety assessment, as well as virtual medical care, among other solutions.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-666b68bc elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"666b68bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5847432e\" data-id=\"5847432e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bf6f4 elementor-widget elementor-widget-text-editor\" data-id=\"8bf6f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google launched a <a href=\"https:\/\/saluddigital.com\/avance-de-la-ciencia\/google-lanza-solucion-basada-en-la-nube-para-ofrecer-acceso-equitativo-a-vacunas-covid-19\/\">three-part strategic plan<\/a> to support the management of vaccination campaigns, especially in the United States, one of which includes Google Cloud Sentiment Analysis, which they see as a foundation for successful mass vaccination strategies against COVID-19.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-347763e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"347763e7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-15eb3c45\" data-id=\"15eb3c45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-427a15a3 elementor-widget elementor-widget-image\" data-id=\"427a15a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/saluddigital.com\/wp-content\/uploads\/2021\/02\/Google-disena-herramienta-para-la-gestion-de-la-pandemia-y-la-vacunacion.jpg\" class=\"attachment-full size-full wp-image-12553\" alt=\"\" srcset=\"https:\/\/saluddigital.com\/wp-content\/uploads\/2021\/02\/Google-disena-herramienta-para-la-gestion-de-la-pandemia-y-la-vacunacion.jpg 1200w, https:\/\/saluddigital.com\/wp-content\/uploads\/2021\/02\/Google-disena-herramienta-para-la-gestion-de-la-pandemia-y-la-vacunacion-660x347.jpg 660w, https:\/\/saluddigital.com\/wp-content\/uploads\/2021\/02\/Google-disena-herramienta-para-la-gestion-de-la-pandemia-y-la-vacunacion-840x441.jpg 840w, https:\/\/saluddigital.com\/wp-content\/uploads\/2021\/02\/Google-disena-herramienta-para-la-gestion-de-la-pandemia-y-la-vacunacion-768x403.jpg 768w, https:\/\/saluddigital.com\/wp-content\/uploads\/2021\/02\/Google-disena-herramienta-para-la-gestion-de-la-pandemia-y-la-vacunacion-16x8.jpg 16w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-51670239\" data-id=\"51670239\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6202bc2a elementor-widget elementor-widget-text-editor\" data-id=\"6202bc2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cThe ability to assess constituent sentiment, within specific geographies or demographic communities, will be critical to executing vaccine distribution initiatives,\u201d Google notes in its blog post.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-253df70c elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"253df70c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53801ad8\" data-id=\"53801ad8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31db5f6a elementor-widget elementor-widget-text-editor\" data-id=\"31db5f6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prior to starting vaccination campaigns, health services often carry out opinion analysis through surveys and polls. However, the information is not deepened. That is why, using a similar scheme, it is possible to take advantage of digital technologies to understand in a more detailed way the concerns of the population to be immunized. Immunization strategies could or even should include communication platforms such as call centers, websites, apps, chatbot, social networks, media campaigns, etc.<\/p><p>\u201cGoogle Cloud Sentiment Analysis builds on the marketing data warehouse concept, and helps ensure anyone with a browser can read and make decisions on the data, from communications teams, to data analysts and public policymakers\u201d. It is possible to learn how positively, neutrally or negatively the population views the vaccine and make changes to strategies depending on the results.<\/p><p>Google Cloud solutions are supported by U.S. state and local agencies as they have been part of their pandemic management strategies. Among these solutions are:<\/p><ul><li><strong>A COVID-19 open data repository<\/strong>, for Data Commons add-on, provides through an open-source resource a library of COVID-19 epidemiological data and other economic and demographic variables.<\/li><\/ul><ul><li><strong>Community mobility reports<\/strong>, used by governments to manage mobility and social distancing policies in various countries around the world, including Mexico.<\/li><\/ul><ul><li><strong>New virtual care functions<\/strong> facilitate access to virtual medical care.<\/li><\/ul><ul><li><strong>An anxiety assessment tool<\/strong>, launched in partnership with the National Alliance on Mental Illness (NAMI) in the United States.<\/li><\/ul><ul><li><strong>A COVID-19 search trend symptom dataset<\/strong>, through COVID-19 information search trends and symptoms, researchers can use this resource to study the most recurrent symptoms and the speed of spread of the SARS-CoV-2 virus.<\/li><\/ul><ul><li><strong>A virtual rapid-response agent<\/strong> to effectively connect patients with their physicians so they can share COVID-19-specific information.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7993cb19 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"7993cb19\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6eaf329d\" data-id=\"6eaf329d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32668aee elementor-widget elementor-widget-toggle\" data-id=\"32668aee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8451\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-8451\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\"> BIBLIOGRAPHY<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8451\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-8451\"><p><strong>GOOGLE<\/strong><\/p><p><a href=\"https:\/\/cloud.google.com\/blog\/topics\/public-sector\/introducing-google-cloud-sentiment-analysis-foundation-successful-covid-19-vaccination-strategy\">https:\/\/cloud.google.com\/blog\/topics\/public-sector\/introducing-google-cloud-sentiment-analysis-foundation-successful-covid-19-vaccination-strategy<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Google Cloud Sentiment Analysis, propone un repositorio de datos abiertos de COVID-19, informes de movilidad comunitaria para la gesti\u00f3n de las medidas de distanciamiento, una herramienta para la evaluaci\u00f3n de la ansiedad, as\u00ed como la atenci\u00f3n medica virtual, entre otras soluciones. Google lanz\u00f3 un plan estrat\u00e9gico de tres ejes para el apoyo en la gesti\u00f3n de las campa\u00f1as\u00a0 de vacunaci\u00f3n, especialmente en Estados Unidos, de los cuales uno incluye Google Cloud Sentiment Analysis, lo que consideran una base para lograr estrategias exitosas en la aplicaci\u00f3n masiva de vacunas contra COVID-19. &#8220;La capacidad de evaluar el sentimiento de la poblaci\u00f3n, dentro de geograf\u00edas o comunidades demogr\u00e1ficas espec\u00edficas, ser\u00e1 fundamental para ejecutar iniciativas de distribuci\u00f3n de vacunas&#8221;, indica Google en su blog. Antes de iniciar con las campa\u00f1as de vacunaci\u00f3n, los servicios de salud suelen realizar an\u00e1lisis de opini\u00f3n a trav\u00e9s de encuesta y sondeos. Sin embargo, la informaci\u00f3n no es profundizada. Es por ello que, utilizando un esquema similar, es posible aprovechar las tecnolog\u00edas digitales para comprender de manera m\u00e1s detallada las preocupaciones de la poblaci\u00f3n que recibir\u00e1 inmunizaci\u00f3n. Las estrategias de vacunaci\u00f3n podr\u00edan o incluso deber\u00edan incluir plataformas de comunicaci\u00f3n como call center, sitios web, aplicaciones, chatbot, redes sociales, campa\u00f1as medi\u00e1ticas, etc. \u201cGoogle Cloud Sentiment Analysis se basa en el concepto de almac\u00e9n de datos de marketing y ayuda a garantizar que cualquier persona con un navegador pueda leer y tomar decisiones sobre los datos, desde los equipos de comunicaciones hasta los analistas de datos y los responsables de las pol\u00edticas p\u00fablicas\u201d. Es posible conocer la posici\u00f3n, ya sea positiva, neutral o negativa, que tiene la poblaci\u00f3n sobre la vacuna y realizar cambios en las estrategias dependiendo de los resultados. Las soluciones de Google Cloud son respaldadas por agencias estatales y locales de Estados Unidos, ya que han formado parte de sus estrategias para la gesti\u00f3n de la pandemia. Entre estas soluciones se encuentran: Un repositorio de datos abiertos de COVID-19, para complemento de Data Commons, proporciona a trav\u00e9s de un recurso de c\u00f3digo abierto una biblioteca de datos epidemiol\u00f3gicos de COVID-19 y otras variables econ\u00f3micas y demogr\u00e1ficas. Informes de movilidad comunitaria, utilizados por los gobiernos para la gesti\u00f3n de las pol\u00edticas de movilidad y distanciamiento social en diversos pa\u00edses del mundo, incluido M\u00e9xico. Nuevas funciones de atenci\u00f3n virtual facilitan el acceso a la atenci\u00f3n medica virtual. Una herramienta de evaluaci\u00f3n de la ansiedad, lanzada en asociaci\u00f3n con la Alianza Nacional de Enfermedades Mentales (NAMI) de Estados Unidos. Un conjunto de datos de s\u00edntomas de tendencias de b\u00fasqueda de COVID-19, a trav\u00e9s de las tendencias de b\u00fasqueda de informaci\u00f3n sobre COVID-19 y sus s\u00edntomas, los investigadores pueden utilizar este recurso para estudiar los s\u00edntomas m\u00e1s recurrentes y la velocidad de propagaci\u00f3n del virus SARS-CoV-2. Un agente virtual de respuesta r\u00e1pida para conectar de manera eficaz a pacientes con sus m\u00e9dicos y puedan compartir informaci\u00f3n espec\u00edfica sobre COVID-19. BIBLIOGRAF\u00cdA GOOGLE https:\/\/cloud.google.com\/blog\/topics\/public-sector\/introducing-google-cloud-sentiment-analysis-foundation-successful-covid-19-vaccination-strategy<\/p>","protected":false},"author":1,"featured_media":12553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152,154],"tags":[145],"class_list":["post-12552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avance-de-la-ciencia","category-comunidades-conectadas","tag-noticias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/posts\/12552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/comments?post=12552"}],"version-history":[{"count":0,"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/posts\/12552\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/media\/12553"}],"wp:attachment":[{"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/media?parent=12552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/categories?post=12552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saluddigital.com\/en\/wp-json\/wp\/v2\/tags?post=12552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}